Our mission: for every family to provide quality high-quality kitchen appliances, to create a high quality Home Furnishing idea and way of life.

Our vision: CIGNA appliances into the most creative industry in the well-known brand

Business philosophy: integrity, innovation, efficiency, service

Honesty: is this man, is the foundation of successful enterprise. The so-called "caused by a sincere,", "honesty" and "trust" together with, its basic meaning is honest is the root, match word to deed.

Innovation: the soul of an enterprise and progress, not only directly reflects the competitiveness of enterprises, and thus establish a corporate position in the market. Only innovation is the only way to enhance the brand value. CIGNA appliance in enterprise operation, to continuous innovation concept, we dedicated to consumers high-quality kitchen appliances.

High efficiency: the rapid reaction mechanism and effective management mode, is the basis for the rapid development of modern enterprises, CIGNA appliances continuously through the effective integration of internal and external, making full use of resources and integration, in order to efficiently to reach the enterprise operation, decision, service.

Service: CIGNA appliances have always believed that, the service is a prerequisite to the success of enterprises, enterprises must proceed from a full range, to provide five line stereo, full, grade of service and to the consumer and strategic partner solutions, continuous innovation, continuous improvement, keeping pace with the times, such enterprises can talent showing itself in the fierce competition in the market.

Business purpose: to do a respected and have a sense of social responsibility of enterprises.