7月7日，“同心者同行”—— 信諾2014年度上半年總結(jié)表彰大會(huì)在深圳隆重召開，千余名營銷將士共聚一堂，共同總結(jié)輝煌的2014上半年，規(guī)劃更加精彩的下半年。
President Li Jun delivered a speech, Lee first victorious soldiers to thank, thank them for their perseverance, tenacity and persistence, in the first half of 2014 work, all the marketing men stood their ground in the macro environment, keep a good state in the industry unique. Both the market transition or group of diversified development, have overcome numerous difficulties, the industry made the first good results, has won the praise and respect of industry and market. Li also said in his speech, CIGNA reelected for two consecutive years in the industry the first good results, but in the changing market, to keep the first, always keep the confidence is a big challenge. The ancients said: "being", it is said, the strong can be only heart without fear of the wind, to overcome the temptation of the outside world, self defeat. All the internal self-confidence, CIGNA must foreign self-improvement, keep the triumphalism, more brilliant.
The first half of 2014, the National Bureau of statistics authority issued CIGNA solar won the first national sales, this is the 2012 year won the national sales crown, CIGNA 2013 year once again rising sales of the first throne. Deputy chief Yang Bin CIGNA solar marketing company company, from the customer view enterprise, main watch three aspects summarizes the work of the first half of the first half performance and deployment. He said, at present the industry entered the mature period, full of competition, the gradual and orderly; there is still a huge market space, the shift, the market active; radical marketing cooling, rational consumption, enterprises need to focus on the core technology, the introduction of new products to activate the market. As the industry leader, China need to establish industry confidence, with new products, new channels, new projects, new methods continue to lead and lead the industry forward.
In early 2014, China introduced a new generation of solar water heaters, completely subvert the people for the traditional cognition of the solar water heater, the product first, through cross-border integration of photovoltaic and thermal, set two kinds of technology in one, deep industry milepost significance. In the first half of the year will be in the perfect upgrade, CIGNA solar power, solar energy power station launched CIGNA family, it can meet the needs of consumers more independent power. If the power of solar water heater is brought about by the industry breakthrough, then the home station is the breakthrough of traditional thinking, redefines the CIGNA solar.
At the beginning of 2014, CIGNA start "light heat" strategy, to fully enter the solar thermal products, air source heat pump, kitchen appliances, water purifier, bathroom hardware industry, it also represents the CIGNA in the field of light and heat more differentiation, personalized and integrated, diversified development not only increases the product in the letter's width, also in the industry the thickness of extending the value chain.
In the first half of the year will, CIGNA engineering company vice president Zhang Shengyao, Internet Marketing Center Secretary Tan Chao, water marketing center secretary Zhao Shiwang, air marketing center secretary Wang Jungang, kitchen appliances marketing center deputy director Wu Huimin, after sale service center minister Wang Liyan respectively in the first half of the project work summary and the second half of the work of deployment of wonderful speech.
Faced with the changing market and the increasingly competitive environment, President Li Jun first proposed the "long red flag can carry?" "fish and bear's paw can have both?" two topics to start "concentric person win" half his speech, to "carve on gunwale of a moving boat" Fable for example that the enterprise has changed, now the environment changed, the user also changed. But how to find the constant changing, how to make these changes "variation", "difficult" and "simple" is our new marketing research. The current marketing has fault, the 80 - generation has become the main force, 60 - 70 after it has been returned to non main, which means some thought our OLD, OUT, over, old marketing new marketing is ing!
In view of the above problems, General Lee presents the diversification strategy of marketing strategy, and gives the principle of attitude and team enterprise diversification strategy under the landing strategy, he said, "we must take the offensive defense" to inject new energy and new energy solar energy industry. His roots lay, fast to seize the effective channel network. Only go through wind and rain, we see the rainbow, only fellow peers, will eventually win, finally realize the concentric counterparts with win!
Wonderful after the meeting, the General Assembly held a "champion of the world wave awards ceremony", and awarded "rookie of the year", "best goalkeeper," "the best help Award", "award for the best support", "Golden Boot Award", "award", "Energy Star", "Titan Cup" award eight in terms of awards, commend and reward the channel construction, marketing, network development, outstanding managers, the link will be the climax is the assembly drawing to a full stop.